The four the hidden DNA of Amazon, Apple, Facebook, and Google - Galloway, Scott, 1964-
Includes bibliographical references (pages 283-308) and index. - The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The T algorithm -- What it takes to get to a trillion -- The fifth horseman? -- Who will be next? -- The four and you -- Follow your talent, not your passion -- Yes, and now what? -- Where are the four taking us? -- Acknowledgments -- Notes -- Illustration credits -- Index
Keywords: Information services industry -- History; Internet industry -- History; Amazon.com (Firm); Apple Computer, Inc; Facebook (Firm); Google (Firm)