Competitive identity the new brand management for nations, cities and regions Simon Anholt
Description
- Autor: Anholt, Simon
- Title: Competitive identity : the new brand management for nations, cities and regions / Simon Anholt
- Place and date of publication: New York 2007
- Publisher: Palgrave Macmillan
- Physical description: 134 s. 24 cm
- Subject entries:
- UKD classification: 339.137:659.1
MARC
- 000 @ 00604 2200157 4500
- 080 a 339.137:659.1
- 100 a Anholt, Simon
- 245 a Competitive identity b the new brand management for nations, cities and regions c Simon Anholt
- 260 a New York b Palgrave Macmillan c 2007
- 300 a 134 s. c 24 cm
- 650 a Firma (nazwa) x marketing
- 650 a Marketing narodowy x Polska x od 1989 r
- 650 a Znaki towarowe x zarządzanie
- 650 a Polska x gospodarka x konkurencyjność x od 1989 r
- 901 a 12145
Dublin Core
Indexes
- Title: Competitive identity the new brand management for nations, cities and regions
- Author: Anholt, Simon
- Signature: 15922
- Date: 2007
- Publisher: Palgrave Macmillan
- Place of publication: New York
- UKD classification: 339.137:659.1
- Subject:
Copies
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- Signature: 15922
- Copy location: Wypożyczalnia