City branding theory and cases edited by Keith Dinnie

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Autor: Dinnie, Keith.
Title: City branding : theory and cases / edited by Keith Dinnie
Place and date of publication: Houndmills, Basingstoke, Hampshire [England] 2011
Publisher: Palgrave Macmillan
Physical description: xxix, 239 p. 25 cm
Subject entries:
UKD classification: 352/353

000 @ 00682 2200169 4500
080 a 352/353
100 a Dinnie, Keith.
245 a City branding b theory and cases c edited by Keith Dinnie
260 a Houndmills, Basingstoke, Hampshire [England] b Palgrave Macmillan c 2011
300 a xxix, 239 p. c 25 cm
500 a Includes bibliographical references (p. 221-234) and index
650 a Branding (Marketing) x Case studies
650 a City promotion x Case studies
650 a Municipal government x Public relations x Case studies
901 a 12153
920 a 9780230241855 (alk. paper)

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