Destination marketing an integrated marketing communication approach Steven Pike

MARC

• 000 @ 00449 2200133 4500
• 080 a 338.48:339.138
• 100 a Pike, Steven
• 245 a Destination marketing b an integrated marketing communication approach c Steven Pike
• 260 a Oxford b Butterworth-Heinemann c 2008
• 300 a 406 s. c 25 cm
• 650 a Turystyka x marketing
• 650 a Marketing
• 901 a 12187

Dublin Core

Indexes

• Title: Destination marketing an integrated marketing communication approach
• Author: Pike, Steven
• Signature: 15971
• Date: 2008
• Publisher: Butterworth-Heinemann
• Place of publication: Oxford
• UKD classification: 338.48:339.138
• Subject:
  • Marketing
  • Turystyka

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