The four the hidden DNA of Amazon, Apple, Facebook, and Google Scott Galloway

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Autor/twórca: Galloway, Scott, 1964-
Tytuł: The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway
Opis fizyczny: viii, 323 pages 22 cm
Hasła przedmiotowe/Temat:
Klasyfikacja UKD: 658.1/.5:004.7
Wydanie: First Portfolio/Penguin trade paperback edition

000 @ 01431 2200205 4500
080 a 658.1/.5:004.7
100 a Galloway, Scott, 1964-
245 a The four b the hidden DNA of Amazon, Apple, Facebook, and Google c Scott Galloway
250 a First Portfolio/Penguin trade paperback edition
300 a viii, 323 pages c 22 cm
500 a Includes bibliographical references (pages 283-308) and index. - The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The T algorithm -- What it takes to get to a trillion -- The fifth horseman? -- Who will be next? -- The four and you -- Follow your talent, not your passion -- Yes, and now what? -- Where are the four taking us? -- Acknowledgments -- Notes -- Illustration credits -- Index
650 a Information services industry x History
650 a Internet industry x History
650 a Amazon.com (Firm)
650 a Apple Computer, Inc
650 a Facebook (Firm)
650 a Google (Firm)
901 a 11707
920 a 9780735213678 (paperback))

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